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Fifty years after its release, “Chinatown” (1974) endures as a stunningly effective tribute to the Bogart private eye classics and the best noir entries of the ‘40s and ‘50s. Directed by the gifted Roman Polanski, an iconic performance by Jack Nicholson as private eye J.J. “Jake” Gittes beats at the heart of this film. The rest of the cast is equally stellar, however, with Faye Dunaway as twitchy, mysterious femme fatale Evelyn Mulwray, and powerhouse director John Huston playing her domineering, power hungry (and worse) father, Noah Cross. Even Polanski makes a cameo as a knife-wielding thug.   And let’s not forget Robert Towne’s sterling screenplay, peppered with smart, snappy dialogue that gives even Raymond Chandler a run for his money. In fact, out of eleven Oscar nods for the movie (including Best Picture, Actor, Actress, Director), only Towne went home with a statuette for his stinging, perfectly structured script. So I suppose, after fifty years, you think you know everything about this tale of water theft and sisters, I mean daughters! No, sisters!… but I’ll just let vile water baron Noah Cross tell you… “You may think you know what you're dealing with, but believe me, you don't.”

There’s a reason why great lines from movies become part of the culture: they express feelings with a concision and accuracy that rarely, if ever, happens in real life. And nowhere is such eloquence more valuable than in affairs of the heart. Movies say what we would like to say, and in romantic movies they say what we would most love to have said to us.

As producer/director Roger Corman once told me, movies are a kind of alchemy, an outcome of many complex elements. Bad movies can be forged from wrongheaded decisions, great ones can often be attributed to … plain dumb luck. The resulting concoction is all that counts. Of course, when you watch an amazing performance in a great film, it’s hard to envision how it could have been done any other way. Casting is crucial because most often we associate movies with the actors that star in them. But consider how differently a movie might have turned out if an alternate choice had been made. Just a tiny shift in the recipe can make a world of difference.  Here then is a list of 9 actual “what might have been” casting choices from some of our favorite films that prove my point. 

One of my favorite “insider” books about the film business is 1983’s “Adventures In The Screen Trade,”  an often lacerating, highly insightful expose about the inner workings of Hollywood. Its author is veteran screenwriter William Goldman, who scripted numerous high profile movies in the ‘60s, ‘70s and ‘80s.  

They say the customer is always right — but not always right away. For instance, sometimes it takes a while for movie audiences to recognize just how special a film really is. When it premieres, there’s a barely audible thud, and very little box office.  The culprit could be poor distribution, half-hearted promotion, a storyline slightly ahead of its time, the ire of some influential critic with digestive trouble, or any combination of the above. A surprising number of now-classic films either just broke even, or actually lost money on initial release. Here are 10 classics from my list that fall into this category. 

Two gunslingers stand toe-to-toe in a dusty crossroads… on the left, a powerfully built man donning a cowboy hat and wearing a leather vest and bandanna; on the right, a tall, cool customer in a serape, with a rope burn ‘round his throat.     You duck down inside an old barrel and hold your breath… a tumbleweed rolls by… and the church bells chime…. bong… bong…bong... (Cue the “Waah Waah Waah Waah Waah” of Ennio Morricone’s signature soundtrack theme).     As far as I’m concerned, the only man thick-skinned enough to stand up in a town square to the cool, rattler squint of Clinton “Clint” Eastwood, would be the Duke himself (better known as John Wayne). But on which would you stake your claim when facing a hail of bullets?